The beauty industry has a waste problem. We’re here to fix it.
Beautyfor™ provides a second life to products that would otherwise go to waste, while raising money for worthy causes and fostering a community of beauty lovers.
sustainability
We partner with leading and emerging brands to donate cosmetic products that are commercially unviable (but are still deserving of a place in your routine). These products are then offered at a discount of 25% or more at our quarterly, in-person shopping events in New York City.
philanthropy
Beautyfor partners with 12 charitable organizations annually, supporting everything from mental health and animal welfare to education and racial equity. Each of our sales champions three of these partners and empowers shoppers to determine where the proceeds of their purchases are allocated.
community
Beautyfor is dedicated to cultivating a community of beauty lovers who are passionate about giving back. Through brand discovery, new friendships, educational experiences, and more, our programming proves that beauty is not just skin-deep.
Why up to 40% of unopened beauty products end up in landfills every year
Our Cofounders
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Gabby Shacknai and Zoë Weiner are seasoned beauty editors and experts with a combined 20 years of experience in the field. They regularly work with globally recognized brands across the luxury and mass skincare, makeup, haircare, bodycare, and fragrance markets. Their work has appeared in top national media outlets, including Allure, Women’s Health, InStyle, Bustle, Harper’s Bazaar, and PopSugar.
