The Beautyfor Mission

The beauty industry has a waste problem. We’re here to fix it.

Every year, tens of millions of beauty products are manufactured—however, not all of them make it into shoppers’ hands. Some estimates report that up to 40 percent of these products remain unsold; at best, they’re donated or recycled, but most of the time, they end up in a landfill.

The Beautyfor Mission

The beauty industry has a waste problem. We’re here to fix it.

Every year, tens of millions of beauty products are manufactured—however, not all of them make it into shoppers’ hands. Some estimates report that up to 40 percent of these products remain unsold; at best, they’re donated or recycled, but most of the time, they end up in a landfill.

Why brands have overstock products

Traditional retailers can’t accept products within 6-12 months of expiration
Changes in packaging, formulations, labels, and product names
Products are discontinued
Products left over from limited-edition launches and seasonally-specific holiday kits
Excess inventory from press and influencer sampling

Although sustainability has become a buzzword across beauty ingredients, packaging, and even manufacturing, the growing issue of product waste remains largely unacknowledged and without a clear, scalable solution—until now.

Beautyfor seeks to provide a second life to products that would otherwise go to waste, while simultaneously raising money for worthy causes and fostering a community of beauty lovers.

Beautyfor is on a mission to make the beauty industry a more sustainable, philanthropic, and community-driven place, one product, shopper, and donation at a time.

Our Values

sustainability
We partner with leading and emerging brands to donate cosmetic products that are commercially unviable (but are still deserving of a place in your routine). We then sell these products for a discount of 25% or more at quarterly beauty sales in New York City, with all proceeds going to charity.
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philanthropy
Every year, Beautyfor partners with 12 charitable organizations, nominated and selected by our brand network. Each of our sales champions three of these partners and empowers shoppers to determine where the proceeds of their purchases are allocated.
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community
In addition to Beautyfor’s sustainability and philanthropic efforts, we are dedicated to cultivating a community of beauty lovers who are passionate about giving back. Through brand discovery, new friendships, educational experiences, and more, our programming proves that beauty is not just skin-deep.
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The Beautyfor Mission

The beauty industry has a waste problem. We’re here to fix it.

The Beautyfor Mission

The beauty industry has a waste problem. We’re here to fix it.

Why brands have overstock products

Although sustainability has become a buzzword across beauty ingredients, packaging, and even manufacturing, the growing issue of product waste remains largely unacknowledged and without a clear, scalable solution—until now.

Although sustainability has become a buzzword across beauty ingredients, packaging, and even manufacturing, the growing issue of product waste remains largely unacknowledged and without a clear, scalable solution—until now.

Beautyfor seeks to provide a second life to products that would otherwise go to waste, while simultaneously raising money for worthy causes and fostering a community of beauty lovers.

Beautyfor is on a mission to make the beauty industry a more sustainable, philanthropic, and community-driven place, one product, shopper, and donation at a time.

Our Values

sustainability

philanthropy

community

Ready to discover new beauty favorites and do some good along the way?

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